Here’s in interesting Google Ads tidbit. Google Ads enables advertisers who are active with Display campaigns the ability to Target Audiences based on HHI (Household Income) by Zip Code..
“No one’s clicking on our banners! They’re a waste of money…” says the unsophisticated brand marketer…and the budget for display gets cut.
Why is this wrong?
Internet marketing covers everything from site-building and authorship to driving site visitation to converting visitors to sales or leads…but where do you begin? What comes first, the plan or the site?
Did you know that 8% of internet users account for 85% of all clicks (on advertising)? Source: ComScore. This is an incredible statistic and one which is important when creating a well thought out online marketing strategy.