How do people find your site when searching online? Do you show up in Google Search Results? Which page of search results? For which search terms? Does your site show up in Image search results? Do you ever appear in Google’s knowledge-graph? Local search results? Do these search results drive visitation? For all of these questions, SEO is the answer.
Here’s in interesting Google Ads tidbit. Google Ads enables advertisers who are active with Display campaigns the ability to Target Audiences based on HHI (Household Income) by Zip Code..