10 Google Services Every Startup Should Be Using
Are you using all of the Google Services listed below? If so, you’re going to make it easy to work with a Digital Marketing Agency or Consultant, one who can immediately start working on your client’s account, have the data to see where they currently stand and the tools to help drive them to where they want to be.
Our philosophy is that all Digital Media (Paid Search, Paid Social, Earned Social, SEO, Affiliate, Email, etc.) used to drive visitation to a site/property/app, work congruently in one overall online media/marketing plan. The digital marketing agency/consultant should be one who’s versed in creating these types of plans, or at least able to plug-in to the part of the plan they’re being asked to work on.
As media professionals, we need to see the brand’s ‘whole picture’ of their online presence…the spend, the properties, the allocations, the flighting, etc. All of the Google services below are free, with the exception of Google Ads. Ventropy Media manages Google Ads accounts on behalf of our clients.
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For those of you already running marketing programs (in-house or with an agency), these services can help to make them more effective at driving the actions you or your client want (sales, sign-ups, phone calls, etc.) and tracking them.