For Ora’s Amazing Herbal, a natural skincare brand, we used Google Trends for keyword research to look at the seasonality of user searches for ‘sunburn’ & ‘dry skin’ in the United States. As expected, searches for ‘sunburn’ trend in Spring and Summer months while searches for ‘dry skin’ trends in the Winter months.
Fortunately, the data looks correct.
Here’s in interesting Google Ads tidbit. Google Ads enables advertisers who are active with Display campaigns the ability to Target Audiences based on HHI (Household Income) by Zip Code..