Google supports nonprofits with their amazing Google for Nonprofits program. For nonprofits accepted into the program (you have to apply), Google offers a range of tools which help nonprofits to raise more funds, create awareness, drive visitation to websites and engagement.
Internet marketing covers everything from site-building and authorship to driving site visitation to converting visitors to sales or leads…but where do you begin? What comes first, the plan or the site?
Did you know that 8% of internet users account for 85% of all clicks (on advertising)? Source: ComScore. This is an incredible statistic and one which is important when creating a well thought out online marketing strategy.