Free Diagnostic Tools for Webmasters & Marketers (with links)
Here’s a small collection of free diagnostic tools we use often on behalf of our clients.
How do people find your site when searching online? Do you show up in Google Search Results? Which page of search results? For which search terms? Does your site show up in Image search results? Do you ever appear in Google’s knowledge-graph? Local search results? Do these search results drive visitation? For all of these questions, SEO is the answer.
For Ora’s Amazing Herbal, a natural skincare brand, we used Google Trends for keyword research to look at the seasonality of user searches for ‘sunburn’ & ‘dry skin’ in the United States. As expected, searches for ‘sunburn’ trend in Spring and Summer months while searches for ‘dry skin’ trends in the Winter months.
Fortunately, the data looks correct.
Internet marketing covers everything from site-building and authorship to driving site visitation to converting visitors to sales or leads…but where do you begin? What comes first, the plan or the site?