Ventropy Media Advertising Archives

Google For NonProfits: If You’re A NonProfit, Look Into This

May 12, 2022

Google supports nonprofits with their amazing Google for Nonprofits program. For nonprofits accepted into the program (you have to apply), Google offers a range of tools which help nonprofits to raise more funds, create awareness, drive visitation to websites and engagement.

byte Size: Google Ads Display Tactic To Target Your Competitor’s Customers

April 10, 2021

There are lots of ways you can use what you know about your competitors to your advantage when it comes to Google Ads. One trick we use for clients, which isn’t a “trick” so much as it is just common sense (and taking advantage of a Google Ads feature anyone can use) is to use your competitors to setup a Custom Affinity Audience in a Google Ads Display campaign.

10 Google Services Every Startup Should Be Using

February 4, 2020

Are you using all of the Google Services listed below? If so, you’re going to make it easy to work with a Digital Marketing Agency or Consultant, one who can immediately start working on your client’s account, have the data to see where they currently stand and the tools to help drive them to where they want to be.

Email Deliverability: Why It’s Important & How To Check Yours

February 2, 2020

In today’s digital age, email remains one of the most effective communication channels for businesses. However, sending an email doesn’t guarantee that it will reach its intended recipients. That’s where email deliverability comes into play. In this article, we will explore the importance of email deliverability, its impact on your email marketing efforts, and how you can check and improve your email deliverability rates.

Free Diagnostic Tools for Webmasters & Marketers (with links)

January 30, 2020

Here’s a small collection of free diagnostic tools we use often on behalf of our clients.

byte size: Google Ads Pro Tip: Household Income Targeting

May 12, 2019

Here’s in interesting Google Ads tidbit. Google Ads enables advertisers who are active with Display campaigns the ability to Target Audiences based on HHI (Household Income) by Zip Code..

Why you should use Display Advertising

January 21, 2015

“No one’s clicking on our banners! They’re a waste of money…” says the unsophisticated brand marketer…and the budget for display gets cut.

Why is this wrong?

Making sense of Internet Marketing

January 20, 2015

Internet marketing covers everything from site-building and authorship to driving site visitation to converting visitors to sales or leads…but where do you begin? What comes first, the plan or the site?

Display Ads for Non-Clickers

January 20, 2015

Did you know that 8% of internet users account for 85% of all clicks (on advertising)? Source: ComScore. This is an incredible statistic and one which is important when creating a well thought out online marketing strategy.

Category: Advertising