Critical to Ventropy Media’s digital marketing efforts for clients is the proper management of measurement, analysis and reporting of key performance metrics of your site & media channels.
Ventropy Media mines the data collected from Measurement for actionable Information that is used to develop strategies to improve website and media channel performance.
Ongoing, iterative website & channel optimization…Ventropy Media achieves Measurable results for clients. We provide optimization for websites (with our highly-experienced UX/UI team) and for Organic Search (via our SEO team).
Ventropy Media manages channel-wide digital marketing efforts on our client’s behalf to continuously grow sales & conversions.
You've built a site, optimized it for conversions and are driving qualified visitors. It goes without saying (but we're saying it anyway), that everything you do online can & should be tracked. Working within your budget, we setup & implement back-end analytic tools (including but not limited to Google Analytics) on your website as well as provide the business intelligence that you get from those reporting tools.
If your site is outdated, has poor functionality and poor design, you will turn off site visitors and potential customers. Our team of experienced User Experience and User Interface engineers and designers are at the ready to assist you in maximizing your performance.
Non-paid site visitation is great, but without a Paid Search component, you're missing a lot of potential customers. We will create and manage a Paid Search campaign for you across Google (Google AdWords) and bing!, as budgets permit, to maximize your marketing "reach" among your target market.
Need help with E-commerce? Need to build a new store or upgrade an existing one? Migrating to a new platform? We will help you grow sales and to develop meaningful & profitable relationships with your customers.
"Content Marketing" can help you accomplish two things. 1. driving visitors to your site and 2. engaging them & keeping them interested and on your site longer. Have content that's "useful" or compelling in some way, and people will want to see it, read it, share it, link to it. We help our clients with Content Marketing strategies.
E-Mail Marketing can be used to get your existing prospects & customers to re-engage with your site AND to attract new customers. We can help you manage both. Vendor selection, Data Scrubbing, Editorial calendars, Creative briefs. Everything you need to make E-Mail Marketing an effective channel for your business.
SEO (Search Engine Optimization) is critical in garnering non-paid site visitation. We start by assessing the health of your site's SEO, implementing a mix of front-end and back-end SEO improvements and in providing Content Marketing & Link Building strategies to support organic search efforts.
It’s 42. That’s it. Just, 42.
Just kidding! Hopefully many of you out there caught our reference to Douglas Adam’s ‘The Hitchhikers Guide to the Galaxy’. But seriously, since content marketing is very important – and many of our clients as for help in this area – we looked into optimal word counts for blog posts (like this one).
At any moment, your potential (and existing) customers are at various stages of a Consumer Purchase Cycle (aka “Purchase Funnel”). They’re either pre-purchase, in-purchase or post-purchase. Cycle is a better metaphor than funnel as the relationship with consumers doesn’t end at a sale. A consumer will, eventually, choose to buy your product or service, or not. Choose to recommend your product/service, or not. The model for consumer purchase funnel that Ventropy Media uses is shown below.
In today’s digital landscape, where attention spans are short and competition is fierce, having a fast-loading website is more critical than ever. As an SEO, Digital Measurement, and Google Ads experts, we understand the significance of pagespeed and its impact on user experience, search engine rankings, and overall website performance. In this article, we’ll explore why pagespeed is crucial for your website’s success and how you can optimize it to enhance your online presence.
How do people find your site when searching online? Do you show up in Google Search Results? Which page of search results? For which search terms? Does your site show up in Image search results? Do you ever appear in Google’s knowledge-graph? Local search results? Do these search results drive visitation? For all of these questions, SEO is the answer.
Here’s in interesting Google Ads tidbit. Google Ads enables advertisers who are active with Display campaigns the ability to Target Audiences based on HHI (Household Income) by Zip Code..
Here’s a list of some of our favorite FREE WordPress plugins. These could be used for a self-hosted WordPress implementation. Always make backups & update plugins when plugin updates are available. Use plugins at your own risk.
Ask any web developer worth their salt what are the 3 most important things that enable them to do their jobs successfully and you’ll hear the same things over and over.
1. Educated clients
2. Realistic Budget
3. Realistic Timeframe
So let’s talk about each of these.
“No one’s clicking on our banners! They’re a waste of money…” says the unsophisticated brand marketer…and the budget for display gets cut.
Why is this wrong?
Internet marketing covers everything from site-building and authorship to driving site visitation to converting visitors to sales or leads…but where do you begin? What comes first, the plan or the site?
Did you know that 8% of internet users account for 85% of all clicks (on advertising)? Source: ComScore. This is an incredible statistic and one which is important when creating a well thought out online marketing strategy.
