About Us

Ventropy Media is a digital media & marketing agency with a long track record of client success across many industries.  Our process covers 4 phases of digital marketing

ANALYZE

The first component of Ventropy Media’s digital brand-building process is managing measurement, analysis and reporting of key performance metrics of your site.

STRATEGIZE

The second phase of our process is developing a digital marketing plan to reach your target audience -affordably- and to drive leads & sales to your site.

OPTIMIZE

The third phase is optimizing and adjusting elements of the digital marketing plan according to performance.

CONVERT

The last component of our process is managing channel-wide digital marketing efforts to continuously grow sales & conversions.

We are a Google Partner agency, Google Ads Certified, and use Google Products including: Google Analytics, Google Search Console, Google Tag Manager, Google Optimize, Google Data Studio.

Testimonials

SCHEDULE a FREE consultation for your business!

FREE DIGITAL MARKETING CONSULTATION

Our Work

Services

Measurement, Analytics & Reporting

Measurement, Analytics & Reporting

You've built a site, optimized it for conversions and are driving qualified visitors. It goes without saying (but we're saying it anyway), that everything you do online can & should be tracked. Working within your budget, we setup & implement back-end analytic tools (including but not limited to Google Analytics) on your website as well as provide the business intelligence that you get from those reporting tools.

UX / UI

UX / UI

If your site is outdated, has poor functionality and poor design, you will turn off site visitors and potential customers. Our team of experienced User Experience and User Interface engineers and designers are at the ready to assist you in maximizing your performance.

Paid Search

Paid Search

Non-paid site visitation is great, but without a Paid Search component, you're missing a lot of potential customers. We will create and manage a Paid Search campaign for you across Google (Google AdWords) and bing!, as budgets permit, to maximize your marketing "reach" among your target market.

E-Commerce Optimization

E-Commerce Optimization

Need help with E-commerce? Need to build a new store or upgrade an existing one? Migrating to a new platform? We will help you grow sales and to develop meaningful & profitable relationships with your customers.

Content Marketing

Content Marketing

"Content Marketing" can help you accomplish two things. 1. driving visitors to your site and 2. engaging them & keeping them interested and on your site longer. Have content that's "useful" or compelling in some way, and people will want to see it, read it, share it, link to it. We help our clients with Content Marketing strategies.

E-Mail Marketing

E-Mail Marketing

E-Mail Marketing can be used to get your existing prospects & customers to re-engage with your site AND to attract new customers. We can help you manage both. Vendor selection, Data Scrubbing, Editorial calendars, Creative briefs. Everything you need to make E-Mail Marketing an effective channel for your business.

Search Engine Optimization

Search Engine Optimization

SEO (Search Engine Optimization) is critical in garnering non-paid site visitation. We start by taking assessing the health of your site's SEO, implementing a mix of front-end and back-end SEO improvements and in providing Content Marketing & Link Building strategies to support organic search efforts.

SCHEDULE a FREE consultation for your business!

FREE DIGITAL MARKETING CONSULTATION

Articles

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Content Marketing: What We Learned About Optimal Word Count for Posts, Blogs & Articles

The Secret of Content Marketing

It’s 42.  That’s it.  Just, 42.

Just kidding!  Hopefully many of you out there caught our reference to Douglas Adam’s ‘The Hitchhikers Guide to the Galaxy’.  But seriously, since content marketing is very important – and many of our clients as for help in this area – we looked into optimal word counts for blog posts (like this one).

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10 Google Services Every Startup Should Be Using

Are you using all of the Google Services listed below?  If so, you’re going to make it easy to work with a Digital Marketing Agency or Consultant, one who can immediately start working on your client’s account, have the data to see where they currently stand and the tools to help drive them to where they want to be.

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Research/Analytics: Consumer Purchase Cycle

At any moment, your potential (and existing) customers are at various stages of a Consumer Purchase Cycle (aka “Purchase Funnel”).  They’re either pre-purchase, in-purchase or post-purchase.  Cycle is a better metaphor than funnel as the relationship with consumers doesn’t end at a sale.  A consumer will, eventually, choose to buy your product or service, or not.  Choose to recommend your product/service, or not.  The model for consumer purchase funnel that Ventropy Media uses is shown below.

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SEO Basics for Noobs

Featured Image by unsplash-logoMerakist

Introduction to SEO.

What is Search Engine Optimization (SEO)?

How do people find your site when searching online?  Do you show up in Google Search Results?  Which page of search results?  For which search terms?  Does your site show up in Image search results?  Do you ever appear in Google’s knowledge-graph?  Local search results?  Do these search results drive visitation?  For all of these questions, SEO is the answer.

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Keyword Research: ‘dry skin’ vs. ‘sunburn’

For Ora’s Amazing Herbal, a natural skincare brand, we used Google Trends for keyword research to look at the seasonality of user searches for ‘sunburn’ & ‘dry skin’ in the United States.  As expected, searches for ‘sunburn’ trend in Spring and Summer months while searches for ‘dry skin’ trends in the Winter months.

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Our Favorite WordPress Plugins

Here’s a list of some of our favorite FREE WordPress plugins. These could be used for a self-hosted WordPress implementation.  Always make backups & update plugins when plugin updates are available.  Use plugins at your own risk.

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3 Things Only Experienced Web Developers Know…

Ask any web developer worth their salt what are the 3 most important things that enable them to do their jobs successfully and you’ll hear the same things over and over.

1. Educated clients
2. Realistic Budget
3. Realistic Timeframe

So let’s talk about each of these.

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Why you should use Display Advertising

“No one’s clicking on our banners!  They’re a waste of money…” says the unsophisticated brand marketer…and the budget for display gets cut.

Why is this wrong?  

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Making sense of Internet Marketing

Internet marketing covers everything from site-building and authorship to driving site visitation to converting visitors to sales or leads…but where do you begin?  What comes first, the plan or the site?  

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Display Ads for Non-Clickers

Did you know that 8% of internet users account for 85% of all clicks (on advertising)?  Source: ComScore.  This is an incredible statistic and one which is important when creating a well thought out online marketing strategy.

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Let Us Get To Work For You!


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