Playscripts Inc. | UX/UI Design, Conversion Optimization, Paid Search

Project Details


Playscripts Logo


Playscripts Inc., by Broadway Licensing, is an independent publisher of new plays and musicals, established in 1998.

Our Tasks:

UX/UI Design & Development, Paid Search


Project Description

For Playscripts, we were entrusted to make the site design more contemporary at the same time improving performance and the user experience.  We focused on several areas, including site-wide Header, Footer, Navigation, Search/Filtering, User Account Creation and the Add to Cart and Checkout experience.  Particular attention was paid to improving the mobile version of the site, which has been a growing source of Playscript’s traffic.

Playscripts Inc. New Desktop & Mobile UX

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