Playscripts Inc., by Broadway Licensing, is an independent publisher of new plays and musicals, established in 1998.
UX/UI Design & Development, Paid Search
For Playscripts, we were entrusted to make the site design more contemporary at the same time improving performance and the user experience. We focused on several areas, including site-wide Header, Footer, Navigation, Search/Filtering, User Account Creation and the Add to Cart and Checkout experience. Particular attention was paid to improving the mobile version of the site, which has been a growing source of Playscript’s traffic.
Faced with an outdated and inefficient website, Dave and his team were able to streamline our user experience and give our site a fresh look. Dave is a thoughtful, clear and effective communicator and I wouldn’t hesitate to work with him again on a new project.
Brendan C, Dir. of Operations, Playscripts (Broadway Licensing)