Make the Most Of Your Web Investment
Just because your site isn’t broken,
doesn’t mean it’s working.
We help clients make their Websites & Digital Marketing
measurably more Effective & Efficient through Data-Driven Optimization.
Our Formula for Client Success
Ventropy Media manages channel-wide digital marketing efforts on our client’s behalf to continuously grow sales & conversions.
Dave's team are organized and on point, listen to the specific needs of my business and provide relevant and realistic solutions. Truly a pleasure to work with.
Ora Assayag, Founder Ora's Amazing Herbal
"Ventropy Media was instrumental in our success with online media. They helped us strategically to setup and manage communication channels with our clients and prospects and made it easy for new customers to find us and begin a relationship with Tolerisk."
Mark Friedenthal, Owner, Tolerisk,
Ventropy Media was able to help swimsuitsforall fully understand the value the brand has to offer the world and how to effectively share the benefits of the brand while maintaining profitability as a business.
Bobby Missry, VP of eCommerce swimsuitsforall.com
“We’ve worked with Dave & Ventropy Media on various search engine optimization projects, and they are, by far, the best in the business. They were able to demystify the world of SEO and CRO, and provide effective and efficient recommendations on how to better our clients’ rankings. i&D has had nothing but success with the projects they've collaborated with us on.”
Ben Delfin, Director, i&D Media Group
The Vegan Taste | UX/UI, SEO and Paid AdvertisingAdWords, Analytics, E-Commerce, SEO, UX/UI
Playscripts Inc. | UX/UI Design, Conversion Optimization, Paid SearchAdWords, Analytics, E-Commerce, Marketing, Retail, Tech, Web Design
Swimsuits for All | Brand Review, Media PlanningBranding, E-Commerce, Marketing, Media, Retail
S² Design Group | Web Development, UX, AnalyticsSEO, UX/UI, Web Design
Ben’s Bagel Tours | Web Development, Paid Search, UXAdWords, E-Commerce, UX/UI, Web Design
City Select Strollers | eCommerce Conversion Optimization, Paid SearchAdWords, E-Commerce, Retail, UX/UI
Rejuvenation NYC Med Spa | Web Development, Paid SearchAdWords, Analytics, Landing Page Optimization, Media, SEO, Tech, UX/UI, Web Design
Free Code Camp | Google For NonProfitsAdWords, Analytics, Marketing, Media, SEO
Brenits Consulting & Creative | Paid Search, AnalyticsAdWords, Analytics, Marketing, Media, SEO, Tech, UX/UI, Web Design
Ora’s Amazing Herbal | Paid Search, Display, eCommerce Conversion OptimizationAdWords, Analytics, E-Commerce, Landing Page Optimization, Marketing, Retail, SEO, Tech, UX/UI, Web Design
Susan Goldberg Leadership | Web Development, UX/UI, AnalyticsAnalytics, Landing Page Optimization, Marketing, Media, SEO, Tech, UX/UI, Web Design
Tolerisk | Integrated Online MarketingAdWords, Analytics, E-Commerce, Landing Page Optimization, Marketing, Media, SEO, UX/UI, Web Design
The Secret of Content Marketing
It’s 42. That’s it. Just, 42.
Just kidding! Hopefully many of you out there caught our reference to Douglas Adam’s ‘The Hitchhikers Guide to the Galaxy’. But seriously, since content marketing is very important – and many of our clients as for help in this area – we looked into optimal word counts for blog posts (like this one).
At any moment, your potential (and existing) customers are at various stages of a Consumer Purchase Cycle (aka “Purchase Funnel”). They’re either pre-purchase, in-purchase or post-purchase. Cycle is a better metaphor than funnel as the relationship with consumers doesn’t end at a sale. A consumer will, eventually, choose to buy your product or service, or not. Choose to recommend your product/service, or not. The model for consumer purchase funnel that Ventropy Media uses is shown below.
Introduction to SEO.
What is Search Engine Optimization (SEO)?
How do people find your site when searching online? Do you show up in Google Search Results? Which page of search results? For which search terms? Does your site show up in Image search results? Do you ever appear in Google’s knowledge-graph? Local search results? Do these search results drive visitation? For all of these questions, SEO is the answer.
Here’s in interesting Google Ads tidbit. Google Ads enables advertisers who are active with Display campaigns the ability to Target Audiences based on HHI (Household Income) by Zip Code..
Ask any web developer worth their salt what are the 3 most important things that enable them to do their jobs successfully and you’ll hear the same things over and over.
1. Educated clients
2. Realistic Budget
3. Realistic Timeframe
So let’s talk about each of these.