Make the Most Of Your Web Investment

Just because your site isn’t broken,
doesn’t mean it’s working.

We help clients make their Websites & Digital Marketing
measurably more Effective & Efficient through Data-Driven Optimization.

Our Formula for Client Success

MEASUREMENT

Critical to Ventropy Media’s digital marketing efforts for clients is the proper management of measurement, analysis and reporting of key performance metrics of your site & media channels.

STRATEGY

Ventropy Media mines the data collected from Measurement for actionable Information that is used to develop strategies to improve website and media channel performance.

OPTIMIZATION

Ongoing, iterative website & channel optimization…Ventropy Media achieves Measurable results for clients. We provide optimization for websites (with our highly-experienced UX/UI team) and for Organic Search (via our SEO team).

MANAGEMENT

Ventropy Media manages channel-wide digital marketing efforts on our client’s behalf to continuously grow sales & conversions.

Services

Measurement, Analytics & Reporting

Measurement, Analytics & Reporting

You've built a site, optimized it for conversions and are driving qualified visitors. It goes without saying (but we're saying it anyway), that everything you do online can & should be tracked. Working within your budget, we setup & implement back-end analytic tools (including but not limited to Google Analytics) on your website as well as provide the business intelligence that you get from those reporting tools.

User Experience Design

User Experience Design

If your site is outdated, has poor functionality and poor design, you will turn off site visitors and potential customers. Our team of experienced User Experience and User Interface engineers and designers are at the ready to assist you in maximizing your performance.

Paid Search

Paid Search

Non-paid site visitation is great, but without a Paid Search component, you're missing a lot of potential customers. We will create and manage a Paid Search campaign for you across Google (Google AdWords) and bing!, as budgets permit, to maximize your marketing "reach" among your target market.

E-Commerce Optimization

E-Commerce Optimization

Need help with E-commerce? Need to build a new store or upgrade an existing one? Migrating to a new platform? We will help you grow sales and to develop meaningful & profitable relationships with your customers.

Content Marketing

Content Marketing

"Content Marketing" can help you accomplish two things. 1. driving visitors to your site and 2. engaging them & keeping them interested and on your site longer. Have content that's "useful" or compelling in some way, and people will want to see it, read it, share it, link to it. We help our clients with Content Marketing strategies.

E-Mail Marketing

E-Mail Marketing

E-Mail Marketing can be used to get your existing prospects & customers to re-engage with your site AND to attract new customers. We can help you manage both. Vendor selection, Data Scrubbing, Editorial calendars, Creative briefs. Everything you need to make E-Mail Marketing an effective channel for your business.

Search Engine Optimization

Search Engine Optimization

SEO (Search Engine Optimization) is critical in garnering non-paid site visitation. We start by assessing the health of your site's SEO, implementing a mix of front-end and back-end SEO improvements and in providing Content Marketing & Link Building strategies to support organic search efforts.

We are a Google Partner agency, Google Ads Certified, and use Google Products including: Google Analytics, Google Search Console, Google Tag Manager, Google Optimize, Google Data Studio.

Testimonials

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Our Work

SCHEDULE a FREE consultation for your business!

FREE DIGITAL MARKETING CONSULTATION

Articles

Screenshot of Google Ad Grants page

Google For NonProfits: If You’re A NonProfit, Look Into This

Google for Nonprofit Logo
Google supports nonprofits with their amazing Google for Nonprofits program.  For nonprofits accepted into the program (you have to apply), Google offers a range of tools which help nonprofits to raise more funds, create awareness, drive visitation to websites and engagement.

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byte Size: Google Ads Display Tactic To Target Your Competitor’s Customers

There are lots of ways you can use what you know about your competitors to your advantage when it comes to Google Ads.  One trick we use for clients, which isn’t a “trick” so much as it is just common sense (and taking advantage of a Google Ads feature anyone can use) is to use your competitors to setup a Custom Affinity Audience in a Google Ads Display campaign.

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Content Marketing: What We Learned About Optimal Word Count for Posts, Blogs & Articles

The Secret of Content Marketing

It’s 42.  That’s it.  Just, 42.

Just kidding!  Hopefully many of you out there caught our reference to Douglas Adam’s ‘The Hitchhikers Guide to the Galaxy’.  But seriously, since content marketing is very important – and many of our clients as for help in this area – we looked into optimal word counts for blog posts (like this one).

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google logo

10 Google Services Every Startup Should Be Using

Are you using all of the Google Services listed below?  If so, you’re going to make it easy to work with a Digital Marketing Agency or Consultant, one who can immediately start working on your client’s account, have the data to see where they currently stand and the tools to help drive them to where they want to be.

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Research/Analytics: Consumer Purchase Cycle

At any moment, your potential (and existing) customers are at various stages of a Consumer Purchase Cycle (aka “Purchase Funnel”).  They’re either pre-purchase, in-purchase or post-purchase.  Cycle is a better metaphor than funnel as the relationship with consumers doesn’t end at a sale.  A consumer will, eventually, choose to buy your product or service, or not.  Choose to recommend your product/service, or not.  The model for consumer purchase funnel that Ventropy Media uses is shown below.

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SEO decorative letters

SEO Basics for Noobs

Featured Image by unsplash-logoMerakist

Introduction to SEO.

What is Search Engine Optimization (SEO)?

How do people find your site when searching online?  Do you show up in Google Search Results?  Which page of search results?  For which search terms?  Does your site show up in Image search results?  Do you ever appear in Google’s knowledge-graph?  Local search results?  Do these search results drive visitation?  For all of these questions, SEO is the answer.

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Keyword Research: ‘dry skin’ vs. ‘sunburn’

For Ora’s Amazing Herbal, a natural skincare brand, we used Google Trends for keyword research to look at the seasonality of user searches for ‘sunburn’ & ‘dry skin’ in the United States.  As expected, searches for ‘sunburn’ trend in Spring and Summer months while searches for ‘dry skin’ trends in the Winter months.

Fortunately, the data looks correct.

Our Favorite WordPress Plugins

Here’s a list of some of our favorite FREE WordPress plugins. These could be used for a self-hosted WordPress implementation.  Always make backups & update plugins when plugin updates are available.  Use plugins at your own risk.

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3 Things Only Experienced Web Developers Know…

Ask any web developer worth their salt what are the 3 most important things that enable them to do their jobs successfully and you’ll hear the same things over and over.

1. Educated clients
2. Realistic Budget
3. Realistic Timeframe

So let’s talk about each of these.

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Why you should use Display Advertising

“No one’s clicking on our banners!  They’re a waste of money…” says the unsophisticated brand marketer…and the budget for display gets cut.

Why is this wrong?  

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Making sense of Internet Marketing

Internet marketing covers everything from site-building and authorship to driving site visitation to converting visitors to sales or leads…but where do you begin?  What comes first, the plan or the site?  

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Display Ads for Non-Clickers

Did you know that 8% of internet users account for 85% of all clicks (on advertising)?  Source: ComScore.  This is an incredible statistic and one which is important when creating a well thought out online marketing strategy.

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