The Secret of Content Marketing
It’s 42. That’s it. Just, 42.
Just kidding! Hopefully many of you out there caught our reference to Douglas Adam’s ‘The Hitchhikers Guide to the Galaxy’. But seriously, since content marketing is very important – and many of our clients as for help in this area – we looked into optimal word counts for blog posts (like this one).
Are you using all of the Google Services listed below? If so, you’re going to make it easy to work with a Digital Marketing Agency or Consultant, one who can immediately start working on your client’s account, have the data to see where they currently stand and the tools to help drive them to where they want to be.
Here’s a small collection of free diagnostic tools we use often on behalf of our clients.
Introduction to SEO.
What is Search Engine Optimization (SEO)?
How do people find your site when searching online? Do you show up in Google Search Results? Which page of search results? For which search terms? Does your site show up in Image search results? Do you ever appear in Google’s knowledge-graph? Local search results? Do these search results drive visitation? For all of these questions, SEO is the answer.
Here’s in interesting Google Ads tidbit. Google Ads enables advertisers who are active with Display campaigns the ability to Target Audiences based on HHI (Household Income) by Zip Code..
Here’s a list of some of our favorite FREE WordPress plugins. These could be used for a self-hosted WordPress implementation. Always make backups & update plugins when plugin updates are available. Use plugins at your own risk.
Ask any web developer worth their salt what are the 3 most important things that enable them to do their jobs successfully and you’ll hear the same things over and over.
1. Educated clients
2. Realistic Budget
3. Realistic Timeframe
So let’s talk about each of these.
“No one’s clicking on our banners! They’re a waste of money…” says the unsophisticated brand marketer…and the budget for display gets cut.
Why is this wrong?
Internet marketing covers everything from site-building and authorship to driving site visitation to converting visitors to sales or leads…but where do you begin? What comes first, the plan or the site?
Did you know that 8% of internet users account for 85% of all clicks (on advertising)? Source: ComScore. This is an incredible statistic and one which is important when creating a well thought out online marketing strategy.