We Are Ventropy Media

BUILD

It all starts with a site or offer that’s designed with your customers in mind.  If you have something that’s working for you already, great!  We can help you maximize the value of your online investment by our use of proprietary evaluations to determine what, if any, changes could be made to improve performance.  If you need a new site or online property, we can build one for you.

PROMOTE

The web isn’t the “Field of Dreams” (i.e. if you build it, it doesn’t necessarily mean “they” will come).  If you want leads and customers, sites need to be actively promoted, either through paid or non-paid marketing.  You need to find your target audience, make a marketing plan to reach them, then execute the plan.  Ventropy Media will develop a professional plan that can reach your target audience, affordably, and drive leads to your site or offer.

OPTIMIZE

Building a site or offer that’s designed with customers in mind and promoting it is critical, but without tracking, analytics and measurement, you can be lost.  The third component of Ventropy Media’s process is the tracking, analysis and ongoing optimization of your site or offer’s performance.  First we determine where the needle is, then we move it!

ABOUT US

We are an interactive media consultancy with a long track record of client success.  Typically we work with agencies and our work is white-labeled, but we accept non-agency clients as well.  Everything we do is designed to help you make you & your client’s sites and online properties more efficient at generating LEADS & CUSTOMERS.

Testimonials

SCHEDULE a FREE phone consultation for your business!

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Services

Content Mktng.

Content Mktng.

All the rage these days is "Content Marketing". Guess what? There's nothing new about that. Essentially, "Content Marketing" means having something interesting and compelling, content-wise, on your site, which will help you accomplish two things. 1. It will serve as "linkbait", that is, content that people will link to (and inbound links are important for SEO as everyone knows). 2. It will engage your site visitors and keep them interested and on your site longer. Basic stuff. Have content that's "useful" or compelling in some way, and people will want to see it, read it, share it, link to it. It's not rocket science folks... We help our clients come with a Content Marketing strategy, which outlines everything you need to do in order to get new compelling content on your site, including an editorial calendar.

Media Planning

Media Planning

You've got a site. It's optimized for conversions. Now, if you could only get your target audience (customers) to your site you'd be all set, right? Online Media Planning, by Ventropy Media, is the process where we create a plan to reach your target audience via any and all online channels (Paid Search, SEO, Affiliate Marketing, E-Mail Marketing, Display, etc.) Working with the budget you provide us, we will plan and allocate your media spend among the channels which will have the greatest impact on your business. The plan includes recommended spend by channel & spend by vendor as well as a creative plan indicating what and how many assets need to be produced.

Analytics

Analytics

You've built a site, optimized it for conversions and are driving qualified visitors. It goes without saying (but we're saying it anyway), that everything you do online can & should be tracked. Working within your budget, we setup & implement back-end analytic tools (including but not limited to Google Analytics) on your website as well as provide the business intelligence that you get from those reporting tools. Having reporting is one thing. Making sense of it is another. We will setup your analytics & reporting in the way that makes the most sense for your business and will report back to you what's working, what's not and where you can improve (and how).

E-Mail Marketing

E-Mail Marketing

E-Mail Marketing can be used to get your existing prospects & customers to re-engage with your site AND to attract new customers. We can help you manage both. Vendor selection, Data Scrubbing, Editorial calendars, Creative briefs. Everything you need to make E-Mail Marketing an effective channel for your business.

E-Commerce

E-Commerce

Need help with E-commerce? Need to build a new store? Upgrade an existing one? Migrating from one platform to another? We will work with you to develop your online store to grow sales and to develop meaningful & profitable relationships with your customers.

Lead and Sales Generation

Lead and Sales Generation

You've got a site but it's not "doing" anything for you. What you need is help with generating new LEADS & new CUSTOMERS. Some people call the practice of tweaking sites to generate new leads "Conversion Optimization". Conversions are anything a visitor can do on your site that has value to you. They can be measured & analyzed and the site can be optimized accordingly.

Paid Search

Paid Search

Non-paid site visitation is great, but without a Paid Search component, you're missing a lot of potential customers. We will create and manage a Paid Search campaign for you across Google (Google AdWords) and bing!, as budgets permit, to maximize your marketing "reach" among your target market.

SEO

SEO

Want to increase non-paid site visitation? SEO is the way to go. SEO (Search Engine Optimization) expertise is critical in garnering non-paid site visitation. We start by taking a site "SEO snapshot" and providing you with our analysis or what you're doing right and what needs improvement. From there, we implement our SEO recommendations...almost always a mix of front-end (what the site visitor sees) and back-end (what's in the code) elements.

Web Design

Web Design

You can never take back a first impression. You can be the biggest, brightest and best company or brand out there, but if your site is outdated, has poor functionality and poor design, you will turn off site visitors and potential customers. Know what a "Bounce Rate" is? It's the Google Analytics measurement which indicates how many site visitors "bounce" (leave) your site after viewing only one page. High bounce rates are often indicative of a poorly designed site (with the exception being, of course, one-page sites or when visitors are "deep linked" to a specific content page which is all-inclusive). We will help you build (or fix) your website and can work with virtually any budget.

Social Media

Social Media

Back in the day, "viral" used to be a bad thing. Today it's all about "Viral Marketing", and by viral we mean (of course) that folks share your site, service or offering with their social network and on social networking sites, getting you non-paid visitation. Free site visits. Active and engaged customers & prospects. We can show you how to maximize the value of social media (including facebook, Twitter, LinkedIn, yelp, Instagram, et. al.), as appropriate for your brand or service offering. Not every social channel fits with every company, and we can help you with a measurable strategy with which to engage social & viral marketing.

SCHEDULE a FREE phone consultation for your business!

FREE PHONE CONSULTATION

Articles

3 Things Only Experienced Web Developers Know…

Ask any web developer worth their salt what are the 3 most important things that enable them to do their jobs successfully and you’ll hear the same things over and over.

1. Educated clients
2. Realistic Budget
3. Realistic Timeframe

So let’s talk about each of these.

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Why you should use Display Advertising

“No one’s clicking on our banners!  They’re a waste of money…” says the unsophisticated brand marketer…and the budget for display gets cut.

Why is this wrong?  

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Making sense of Internet Marketing

Internet marketing covers everything from site-building and authorship to driving site visitation to converting visitors to sales or leads…but where do you begin?  What comes first, the plan or the site?  

Read More

Display Ads for Non-Clickers

Did you know that 8% of internet users account for 85% of all clicks (on advertising)?  Source: ComScore.  This is an incredible statistic and one which is important when creating a well thought out online marketing strategy.

Read More

Let Us Get To Work For You!

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