Category: Google

Screenshot of Google Ad Grants page

Google For NonProfits: If You’re A NonProfit, Look Into This

May 12, 2022
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Google supports nonprofits with their amazing Google for Nonprofits program.  For nonprofits accepted into the program (you have to apply), Google offers a range of tools which help nonprofits to raise more funds, create awareness, drive visitation to websites and engagement.

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byte Size: Google Ads Display Tactic To Target Your Competitor’s Customers

April 10, 2021
There are lots of ways you can use what you know about your competitors to your advantage when it comes to Google Ads.  One trick we use for clients, which isn’t a “trick” so much as it is just common sense (and taking advantage of a Google Ads feature anyone can use) is to use your competitors to setup a Custom Affinity Audience in a Google Ads Display campaign.

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10 Google Services Every Startup Should Be Using

February 4, 2020
Are you using all of the Google Services listed below?  If so, you’re going to make it easy to work with a Digital Marketing Agency or Consultant, one who can immediately start working on your client’s account, have the data to see where they currently stand and the tools to help drive them to where they want to be.

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Pagespeed: How Important Is It To Have A Fast Site?

January 29, 2020

In today’s digital landscape, where attention spans are short and competition is fierce, having a fast-loading website is more critical than ever. As an SEO, Digital Measurement, and Google Ads experts, we understand the significance of pagespeed and its impact on user experience, search engine rankings, and overall website performance. In this article, we’ll explore why pagespeed is crucial for your website’s success and how you can optimize it to enhance your online presence.
 

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SEO Basics for Noobs

January 29, 2020
Featured Image by unsplash-logoMerakist

Introduction to SEO.

What is Search Engine Optimization (SEO)?

How do people find your site when searching online?  Do you show up in Google Search Results?  Which page of search results?  For which search terms?  Does your site show up in Image search results?  Do you ever appear in Google’s knowledge-graph?  Local search results?  Do these search results drive visitation?  For all of these questions, SEO is the answer.

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