Project Details
Client:
About
Swimsuits for All is a leading National swimwear company serving the plus size women’s market.
Our Tasks:
Brand Audit & Review, online Media Planning
Website:
Project Description
Swimsuits for All, a leading swimwear company for plus size women, contacted us for a brand audit. We studied all aspects of the brand: the voice, functional discriminators, non-functional discriminators, consumer attitudes, competitor positioning and more. Finally, we recommended brand positioning & strategies focusing on healthy attitudes towards a plus-size body and body-image. Sometime later, we provided online Media Planning services.
