Keyword Research: ‘dry skin’ vs. ‘sunburn’

For Ora’s Amazing Herbal, a natural skincare brand, we used Google Trends for keyword research to look at the seasonality of user searches for ‘sunburn’ & ‘dry skin’ in the United States.  As expected, searches for ‘sunburn’ trend in Spring and Summer months while searches for ‘dry skin’ trends in the Winter months.

For giggles, and just to keep those down under honest, we looked at the trends in Australia as well…

Fortunately, the data looks correct.